An application allows you to have the comfort, on the go.
Whenever you feel like you need to talk to someone or you need to get something off your chest, this application gives you the right atmosphere and the comfort in your hands to do so.
It allows you to choose and save your favourite comfort zones, so you don’t have to go through the hassle to choose it all over again. It also gives you the choice to choose how do you want the bad memeories to be destroyed beacause at the end of the day, you know that sometimes, some words can not be taken back after you said it out to a person.
This mobile application shows how IKEA is able to provide not only comfort superfically, but IKEA also cares for your emotions and feelings too.
Comfort is just a tap away.
Future Lions 2013 'IKEA: Comfort Being' Entry Video
